Nintendo Switch
The world is fast paced. Our obsession with instant gratification has made us uncomfortable with the reality of traveling- long lines, traffic jams, and logistical nightmares. We want to get from point A to point B as fast as we can, and while we don’t know what it feels like to teleport, the Nintendo Switch can definitely make time fly. This straightforward print campaign visually communicates the feeling of losing yourself in a virtual world, where endless distractions are literally at your fingertips.
AD: Zach Brinson
CW: Jamie Szczecina